Sam쩜Sam CEO: Disrupting the Tax Landscape and Empowering Taxpayers 🚀

In an insightful interview, Jung Yong-soo, CEO of Zabiz & Villains (Sam쩜Sam), shares his vision for revolutionizing the tax service industry. Sam쩜Sam, known for its user-friendly tax refund service, has quickly become a ‘national service’ in South Korea, amassing 23 million users in just five years. Let’s dive into the key highlights of the interview! 🧐

Challenging the Status Quo

Jung Yong-soo addresses concerns about the National Tax Service (NTS) launching its own ‘One-Click Service’. He argues that the NTS, being primarily a tax collection agency, lacks the incentive to maximize refunds for taxpayers. Sam쩜Sam, on the other hand, is built with an algorithm designed to ensure customers receive the maximum possible refund. 💰

He notes that while the NTS’s ‘One-Click Service’ (essentially a rebranded ‘Filled-In Return’) has existed, its low adoption rate stems from complex jargon and cumbersome procedures. Sam쩜Sam has thrived by offering simple, intuitive language, streamlined processes, and a mobile-optimized user experience. 📱

Empowering Taxpayers and Redefining Rights

Sam쩜Sam aims to empower those previously overlooked by traditional tax services. The platform guides users through the refund process, often revealing hidden opportunities for tax savings. Jung takes pride in the fact that Sam쩜Sam has informed 23 million people about their tax refund rights. Even when refunds aren’t possible, many users express gratitude for simply being made aware of their entitlements. 🙌

Jung highlights the imbalance in the system: the NTS scrutinizes refund requests but readily accepts additional tax payments without question. Sam쩜Sam seeks to level the playing field. ⚖️

Addressing Data Usage Fees

When discussing potential data usage fees for accessing NTS data, Jung argues that taxpayer data is essentially a public resource. He questions the logic of charging citizens for accessing their own tax information through a private service. 🤨

He also points out the lack of legal basis for such fees and the potential logistical and quality control issues that would arise. Ironically, Jung states that they would welcome official fees, as that will give them leverage to request better service from NTS. 🤝

Expanding Horizons: B2B and Beyond

Sam쩜Sam is strategically expanding into the B2B sector, offering software solutions for tax accountants. Recognizing the inefficiencies in traditional tax workflows, Sam쩜Sam aims to automate repetitive tasks, allowing tax professionals to focus on higher-level judgment and client service. 🧑‍💼

The company is also exploring opportunities beyond tax services, leveraging its expertise in finding and reclaiming hidden value. For instance, they offer a service that automatically checks for 실손보험 (shilson boheom – indemnity insurance) reimbursements for hospital expenses. 🏥

Conclusion

With a growing user base and a commitment to innovation, Sam쩜Sam is poised to continue disrupting the tax landscape and empowering taxpayers in South Korea and beyond. Keep an eye on this company as it expands its reach and offerings! 👀